The Thunder Show) was born: daily Web videos about wine.
He spoke of wine as no one had before, not with the faux poetry common in the haute monde of wine-talk--"this resonates with compelling nutmeg undertones tinged with the salt of Mendocino sea breeze"--but with "this tastes like old socks" or "this tastes, to me, like burnt rubber." It torqued off the wine establishment, but he didn't care. He was a smash. He says each episode of Wine Library TV gets about 90,000 viewings.
from John Timpane: Philadelpia Inquirer: A vintage year for an online wine phenomenon
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