How worried should we be? Very, says Eli Pariser, who has written a book--The Filter Bubble: What the Internet Is Hiding from You--about the potential evils of excessive personalisation. It will, as the kids say, "creep you out"."I do think," he says, "that it is one of the most dangerous fallacies about the online world that tools like Google are objective, because they are becoming increasingly subjective. If you are using them, you really need to understand what the biases are and how they are going to distort what you see."
from Bryan Appleyard: from The Sunday Times: The Filter Bubble
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This is a turning point for digital literature. The app does not merely illustrate the poem, it helps you read deeply into it. This is not just a way in for inexperienced readers of Eliot, or poetry in general. Since I was a teenager, I have known large parts of The Waste Land by heart. In a way, though, that was a way of forgetting it, of consigning it to automatic memory. The app is a much more profound reminder of a work of art that stands close to the summit not only of English poetry, but of human creativity in general. Spend a day with this app and the poem will be where it should be--lodged for ever in your mind.
from Bryan Appleyard: from The Sunday Times: iPads, eBooks and T.S.Eliot
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