News at Eleven (Back Page): Excerpts of his [John Ashbery's] poems

will appear in 18 short promotional spots--like commercials for verse--on the channel and its Web site (mtvu.com, which will also feature the full text of the poems). In another first, mtvU will help sponsor a poetry contest for college students. The winner, chosen by the Pulitzer Prize-winning poet Yusef Komunyakaa, will have a book published next year by HarperCollins as part of the National Poetry Series.

from The New York Times: An 80-Year-Old Poet for the MTV Generation

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