came to Portland with a plan for a publishing company, one that would break away from the traditional model of printing a set number of books, shipping them to stores through a wholesaler, and accepting returns of those that don't sell. They have entered the topsy-turvy world of print on demand, in which a book is stored digitally and printed only when a customer orders it.
from Jeff Baker: The Oregonian: Bookmarks: Local publisher saves trees
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