maintained a prickly, curmudgeonly presence that to some seemed at odds with his celebrations of American openness and innocence. But in his private life, he was a doting father who wrote and illustrated hundreds of unabashedly sentimental letters to his children. One of these included a poem explaining that the Easter Bunny was actually a lawyer for a special interest group who, once a year, assuaged his guilt by distributing candy.from Adweek: Ad Legend Hal Riney Dies at 75
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