renowned for their beautiful, clear print and reliable texts, were printed by Aldus Manutius in Venice starting in 1501 with texts of Virgil, Juvenal and Persius. The idea was to hold them in the hand and learn them by heart.That kind of printing remained exemplary for centuries afterwards. The Dutch publishers, the Elzevirs, worked in this tradition.
from James Fenton: The Guardian: Making tradition
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