Great Regulars: There's a pleasing, no-nonsense simplicity

and precision to the expression--the same effect created by "24/7," only starker, and with none of the exaggeration. These four syllables are right at the end of language, where words turn into abstraction. Individually, they're just random, empty numbers, but yoked by that fateful slash they contain volumes.

from Charles McGrath: The New York Times: The Lexicon

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