the difficulty, if not plain absurdity, of thinking there is such a thing as a universally applicable big idea. If, said Chekhov, there are many cures for a disease, then there is no cure.
The list that follows is my compilation of the 12 most effective big-ideas books of the post-war period. "Effective" means successful in moulding the minds of large numbers of people. This is not, of course, the same as "true", or "good"--though a few are one or both of these things.
from Bryan Appleyard: The Sunday Times: Books that helped to change the world
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