that he was happy to let [John] Sargent and others disparage Internet marketing "because that leaves more for us."The Penguin network http://www.penguin.com/thepublishersoffice features three channels and nine ongoing series of book programming. The strategy, Kennedy says, is "narrowcasting," appealing to librarians and teachers through "Penguin Storytime," to followers of the supernatural through "Project Paranormal" or to poetry lovers with "A Cup of Poetry."
from Hillel Italie: Associated Press: The Seattle Post-Intelligencer: Publisher launches online channels--CEO sings
also Penguin.com: A Cup of Poetry: Episode 1: "The Aztec Empire"
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