a series of radical changes called "social plug-ins". We can instantly tell our friends what we like by pressing a "Like" button on whatever website we happen to enjoy. Superficially, this gimmick sounds innocent. But it reveals your details to companies that can then target you. It personalises your web browsing, but at the expense of exposing you to commercial pressure. All of which has turned out to be slightly less popular than toothache.from Bryan Appleyard: The Sunday Times: Beware: Facebook's Dr Evil wants to be your closest friend
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