DDB London introduced innovations such as handcut typography and full stops at the end of headlines.He is also credited with being one of the first creative chiefs in London to refuse to do creative pitches.
"Our clients pay us to solve their problems, not to solve other clients' problems for free in the hope of ingratiating ourselves," he said.
He retired to Suffolk in 1991 to develop his interest in foreign languages and poetry and his passion for fine wines.
from Brand Republic News: Former creative chief John Withers dies aged 79
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