Poetic Obituaries: [Ed Reimers] played a minister

in the 1965 film "The Loved One" and Adm. Fitzpatrick in "The Trouble With Tribbles" episode of "Star Trek."

In addition to his commercials, Reimers narrated industrial films for Lockheed Missiles & Space Co. and Aerojet-General Corp.

Up until he died, his daughter said, "he could recite lines from Shakespeare and his own poetry. He never lost a bit of his mental acuity."

from The Los Angeles Times: Ed Reimers dies at 96; Allstate placed ad campaign in his hands

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